As data privacy regulations tighten and the risk of data exposure grows, enterprises are rethinking their approach to test data management (TDM). In particular, software engineering and quality assurance (QA) teams are facing new pressure from Chief Information Security Officers (CISOs) and compliance officers to stop using masked production data in lower environments. Increasingly, organizations are turning to synthetic data as a secure and scalable alternative. At GenRocket, we’re seeing this shift accelerate across enterprise quality engineering teams with both new and existing customers.

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